Edward Theakston

Helping you to deliver the exacting retailing standards demanded by today's consumer

Edward Theakston Associates (ETA) have consistently helped deliver growth in both volumes and profitability to hundreds of licensed premises.

Our many years of experience means that we are well placed to provide constructive advice as to how you can outperform the market.

At ETA we offer a variety of courses which are designed to make you, the pub company or pub owner, more money.

Whatever size of enterprise you are, book a course now and see how we can help you maximise your profits.

Profile

- 16 years experience in the licensed trade
running licensee training courses for individuals and groups

- Proven success record

- Professionally recognised by Cask Marque

- FBII Qualified

- Direct retailing experience as independent pub operator

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Testimonials

I have attended two courses run by Edward. Both courses were very informative and entertaining, well run and very well presented in terms that were easy to understand. I came away from the courses armed with good knowledge of how to implement working methods and techniques that have allowed my wife and I to increase our beer sales, we are 50% up on the same time last year (bucking the current market trend).
- Angus Braham Farmers Arms Hotel, Lowick Green, Cumbria

Edward Theakston has been of tremendous value to my business. In particular, giving me a clear understanding of the importance of all the commercial aspects of the pub business helping me to grow and maximise profits. His in depth knowledge of the dispense system has enabled me to deliver consistently excellent lagers and ales, with his passion and love of the product being delivered in such an infectious way as to make the whole experience an uplifting one.
- Carlos Maidana, Director, Grouse and Ale Ltd, High St, High Wycombe.

A passion for Beer and Beer quality is a prerequisite to be successful in the On-Trade, Edward takes this passion to unprecedented levels. I have worked in the trade for over 25 years and I can confirm you will not find anyone in the industry better qualified, more enthusiastic or with his unique ability to infect others with this passion. Don't take my word for it, try him out and see for yourself, you will not be disappointed.
- Kim Francis, Operations Director , SNPC, Heineken UK, South Gyle, Edinburgh.

I am delighted that through the knowledge, passion and commitment of ETA, cask ale is now being championed in over half of the estate with over 85% of those pubs achieving cask marque accreditation on the first visit. Old dogs have learnt new tricks and one of the key USP’s of the on trade is now driving footfall and sales and at the same time delivering positive margin growth.
- Nick Francis, Commercial Director, TCG Management Services Ltd

During my time as a licensee of The Ship Tavern, I have dealt with Edward Theakston on numerous occasions during which time he has provided my business with excellent support from cellar training & management to specific site analysis & planning. You are not only given the tools but also shown how to use them by one of the most respected and passionate names in the industry
- Ross Evans, The Ship Tavern, Gate Street, Holburn, London

Passionate for Quality

Bespoke Courses

Expert Advice

Advanced Cellar Management

Cask Training

Helping you to deliver the exacting retailing standards demanded by today's consumer

Profile

Testimonials